Ferrari Strategy: add more options or lose the car!

How much are you willing to pay to have a model that will turn most probably one of the last Ferrari’s with naturally aspirated engine in history? As you say, the Italians Ferrari will want more.

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Ferrari collectors around the world seem to be very interested in the new Special 458. And the reason is one and good: this special series will become one of the latest Ferrari’s with naturally aspirated engine ever, which means that it will sell very expensive over 10-20 years.

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To take advantage of the occasion, Ferrari few dealers have resorted to dirty strategy to squeeze more money from their customers.

According Motoring Research, customers who want to order a Special 458 must pay a deposit of about 25,000 euros. Everything is normal here, given that a Special 458 with optional costs more than 260,000 euros.

And now enters the scene the eager collectors who are willing to pay more for a car, though the car has already been reserved by someone with an advance.

In fact, dealers have advised clients to add some options to increase the value if you want to stay away.

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“A client car ordered many months ago, but was subsequently advised that need to add more options to guarantee delivery, because other people are willing to pay more to get a new car” said Tim Marlow, director of the company Magnitude Finance for Motoring Research.
What you say? Is the strategy of Ferrari’s  dealers correct, since they have already signed contracts with some customers ?

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